Get Horny for the Morning
Born in Appalachia. Forged in the flats.
We chased Abnor before we could drive.
Now we fish with legends before sunrise.
Live Everything Early.

Our shop
Built for the ones who rise before the sun, cast into the quiet, and live loud at first light.

Horny for the Morning isnβt just a nameβ
itβs a way of life for the dawn-bound and salt-hearted.
Featured products
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HFTM Sunrise Fishing Patch Hat β Bonefish Camo Edition
Regular price $30.00 USDRegular priceUnit price / per -
HFTM Sunrise Fishing Patch Hat β Charcoal/Black
Regular price $30.00 USDRegular priceUnit price / per